We help home brands get in front of the design trade, and stay there.

We work for furniture makers, textile and wallpaper brands, showrooms, dealers and artists. Designers, architects and builders are who we help them reach, and a good many of them already have us in their inbox.

Film and photography

Designers don’t need another pretty video. They want to see how a thing is made and who made it, because that’s what they tell their clients. We produce and direct every shoot, then cut it for your site, your social and our list, so every piece has a job before the camera rolls.

Anderson directing an interview on the set of Behind the Collection with Aux Abris

On set for Behind the Collection with Aux Abris.

Where we shine

  • Maker interviews and studio tours
  • Product and collection films
  • Show, panel and event coverage
  • Showroom and product photography
  • Developing a recurring series for you

A good fit if

You have a story worth telling (a maker, a process, a collection) and nothing that shows it well yet.

Trade marketing and events

Only a handful of designers are sourcing your category on any given day. The goal is to be the name they think of when the project comes up. That means newsletters and social written like a peer, not a sales rep, and the occasional evening worth leaving the studio for.

Anderson reviewing footage on a laptop with two crew members during a showroom event

Reviewing footage at a showroom event. Photography by Pratya “PJ” Jankong.

How we execute

  • One newsletter a month, to your list and to oursInboxes are where designers save things for later. A good newsletter keeps you there, even in the months they aren’t sourcing.
  • Three posts a week, on the platform of your choosing (we like Instagram)It’s where designers go looking for ideas every day. Showing up steadily keeps you in the feed, and in the conversation.
  • One blog post a month, researched and fact-checkedIt gives every newsletter and post somewhere to send people, and it keeps working in search long after it’s published.
  • SEO and AEOSo you turn up when designers search, and when they ask an AI assistant for a recommendation.
  • A monthly reportSo we know what’s landing, and can put more behind it.
  • Events and Meta ads, when you want themQuoted separately, and planned around everything else so it all works together.

Brand collaborations

We don’t sell introductions. They happen because we know our clients well, and every so often two of them clearly belong together. When that happens, we make the match, shape the idea with both sides and launch it.

Lorfords x Sister Parish: a striped armchair, green settee and antiques against Sister Parish wallpaper

Lorfords x Sister Parish.

What it looks like

  • Spotting the matchWe know our clients’ audiences and stories well, so we can see who belongs together before they do.
  • Shaping the idea with both sidesThe positioning and one shared brief, so both teams tell the same story.
  • Launch film and photographySo the collaboration is seen, not just announced.
  • A launch to both audiences, and oursEach brand reaches designers who don’t know them yet, through a partner they already trust.
  • Press, when the story calls for itWe write to the editors we know, personally.

A good fit if

You’re one of our retainer clients. Collaborations are reserved for you, and we’ll bring you the match when we see it.

Ways to work with us

Three ways in, and every one starts the same way: a call with Anderson, just the two of you. Years behind a radio mic, and many more interviewing designers and makers on camera, made him very good at listening until it’s clear what you really want. Then the proposal spells out exactly what you get before anything is agreed.

A monthly retainer

Think of it as a marketing team, without the hiring. You get a videographer, a photographer, a writer and a brand strategist working together, so you can get on with running your business while we keep you top of mind with the designers you want to reach. Retainer clients are also the brands we introduce when a collaboration comes along.

Once a quarter we sit down together and look at the whole picture: what to keep doing, what to stop, and what comes next.

Deliverables
  • Three posts a week on one social platform
  • One blog post, researched, fact-checked and written for your audience
  • One newsletter, sent to your list and to ours
  • SEO and AEO, so you turn up in search and in AI answers
  • A monthly report: clicks, inquiries and what’s working

A single video shoot

One day, one story told properly. A maker interview, a studio tour or a collection film, produced and directed by us and cut for your site and your social. A good first project if you want to see how we work before committing to more.

Deliverables
  • The concept, shot list and interview questions, agreed before the day
  • A full shoot day with our go-to crew
  • One finished film for your site
  • A trailer and short clips cut for social
  • One round of notes on the edit

A presenting sponsor

Put your name on one of our series and reach designers through something they already choose to watch. We make the episodes; you’re the presenting sponsor, on every episode, clip and newsletter that carries it. It’s how Fiber-Seal came to present Behind the Collection.

One presenting sponsor per series, per season.

Deliverables
  • “Presented by” credit on every episode and title card
  • Your name on every clip and episode post
  • A feature in each series newsletter to our subscribers
  • Episodes to share on your own site, social and list
  • An end-of-season report: views, watch time and clicks

You’ve read this far.

That’s usually a sign. Send a note about what you’re working on, and we’ll take it from there.