Formerly The Somerselle Edit

THE STRIKE-OFF

Marketing advice for interior designers, from people on the other side of the table. Plus the makers, workrooms and pieces worth knowing about.

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The advice

Trade Secrets

How showrooms, brands and editors decide who gets noticed, and what to do about it. Playbooks, teardowns and what we see from the inside.

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The makers

The Source

Behind the Collection, On the Floor and On Our Radar. Every piece ends with a Use It note on how to put it to work.

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Trade Secrets · From the other side How a showroom decides which interior designers to feature It's rarely about follower counts. Here's what actually gets a designer invited to host, speak or show. By Anderson Somerselle · Nov 2026 · 7 min read
Trade Secrets · From the other side To the designer they called nobody Two to five yards says nothing about where you’ll be in five years. Two true stories from the showroom side of the desk.
The Source · Behind the Collection Curious Eve, from sketch to strike-off Eve Ashcraft and Aux Abris, from one phone call to a finished collection. Presented withFiber-Seal
WEBSTER GREEN
Trade Secrets · Playbook Make Webster Green work for you The color isn’t the opportunity. The attention is. Here’s how to borrow the spotlight for your own work.
On the Floor · Ep. 11The
SolsticeAltura
The Source · On the Floor The Solstice table, and the column that makes it Altura’s round pedestal dining table, and why the base is the whole story. Presented withDennis Miller New York
The Source · On Our Radar Petals Woven by Rebecca Atwood A painterly leaf pattern, woven into an outdoor-rated upholstery fabric. Yes, really. Presented withFiber-Seal
Anderson Somerselle, microphone in hand and his question sheet on his knee, moderating a panel
Anderson, doing what he does best: asking the questions. Photo by Jason Greenberg.

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