Anderson Somerselle

Alexa Hampton calls him a tastemaker. The trade calls him when it needs the right introduction. For about a decade, Anderson Somerselle has worked the space between beautiful things and the people who specify them, and he has a habit of making the two find each other.

He grew up on the beaches of the US Virgin Islands, which goes some way to explaining the clean lines, the quiet palettes and the weakness for good light. He came to New York at thirteen, had a stint as a radio personality, and found his way into design on the shop floor at Pier 1, learning visual merchandising and how to sell a room long before he sold a yard of fabric.

Then came the showrooms: Holland & Sherry, followed by John Rosselli & Associates, where he managed textiles and helped bring new collections to market. Along the way he worked on design and marketing for some of the most beloved names in the business, among them Sister Parish, Robert Kime, Peter Dunham, Lisa Fine, Carolina Irving, Peter Fasano and Kathryn Ireland.

On New Year’s Day 2021, mid-pandemic and on his own savings, he launched SOMERSELLE, a digital-first showroom for boutique fabric and wallpaper houses. Business of Home covered the debut. LUXE later named him The Innovator. Lines he represented made it into the Kips Bay Decorator Show House, in New York and in Palm Beach. He has said he never loved the word disruption. He just wanted to make designers’ lives easier.

The showroom taught him something. Brands didn’t need another place to be seen; they needed a better way to be heard. So SOMERSELLE became Somerselle Media, a studio that films, writes, hosts and launches for the trade, and brokers the partnerships people remember: Lorfords Antiques with Sister Parish Design, Eve Ashcraft with Aux Abris, the launch of A.L. Studio.

He is also Director of Marketing and Business Development at Dennis Miller New York, and has co-chaired Young Collectors Night at The Winter Show. His working motto: leap, and the net will appear. His prized possession: a studio light from The Oprah Winfrey Show. Of course it is.